Social Media and its affects on Recruitment
Social Media and its affects on recruitment
Over the last decade the world of business has changed dramatically, from a culture where businesses prayed upon the gullibility of its customers to one where a single bad review can have colossal effects - we now truly live in a feedback society. We have the power to micromanage every last detail of our decisions using our social networks and often rely on the advice of total strangers – or go with the majority. We no longer have to learn from experience by being served cold, reheated food or waiting hours for service and so we shouldn’t! The phrase for this is social proof. In this result focused generation where companies are stripped naked of their pretences; honesty, relevance and delivery has taken precedence and is rewarded by increased business.
So if you are an employer how does this affect you? It’s not just your employees who are ‘baring all’ so is your company, not only to consumers but as a workplace as well. Most of the time the company and culture speaks for itself in regard to attracting similar minded people but it’s still in your best interests to embrace a more feedback friendly environment. You can take small steps like encouraging your employees to write reviews and link to these reviews from your corporate site. If you fear how the reviews may read then you should deal with that now, the Pandora's box of social proof is open and people are going to write about their work experience whether you like it or not. You're not going to beat them so I would suggest that you don't just join them, you actually encourage them.